How social technologies are extending the organization
Our fifth annual survey on the way organizations use social tools and technologies finds that they continue to seep into many organizations, transforming business processes and raising performance.
November 2011 • Jacques Bughin, Angela Hung Byers, and Michael Chui
Source: McKinsey Global Institute
Companies are improving their mastery of social technologies, using them to enhance operations and exploit new market opportunities-key findings of our fifth annual survey on these tools and technologies, in which we asked more than 4,200 global executives how organizations deploy them and the benefits they confer. When adopted at scale across an emerging type of networked enterprise and integrated into the work processes of employees, social technologies can boost a company's financial performance and market share, respondents say, confirming last year's survey results.
Read more at
http://www.mckinseyquarterly.com/article_print.aspx?L2=4&L3=43&ar=2888
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